Social Media Optimization and SEO

    What good is Batman without Robin?  Bonnie without Clyde?  Or Scooby without Shaggy?  The online dynamic duo for establishing an online presence is Social Media Optimization and Search Engine Optimization (SEO).   Like chocolate and peanut butter,...

Valuable Backlinks

With the Google Panda Update punishing low quality links and unrelated link exchanges, websites are uncertain about how to proceed with a backlinks strategy.  Google penalized JCPenney, Forbes, and Overstock.com for “shady” linking practices, so what...

Google Panda Update Parameters Explained

In January, Google warned that it was declaring war against web sites with little original content, websites that found holes in its algorithm in order to achieve top listings for what was obviously low-quality content, and websites that were engaging in bogus link...

LinkedIn Launches TextIn

Mobile devices are not just for talking anymore. They have become our means of staying in contact with the outside world for that brief period of time when we are between sessions of sitting in front of our computer. Their functionality continues to advance and these...

LinkedIn Business Page

The following is an excerpt from an article written by Marla Tabaka for BusinessInsider.com that perfectly explains how to set up a LinkedIn Business Page for your company. Before we dig in, you must meet one very important requirement: you need to have an email...