The Value of a Facebook Fan

The Value of a Facebook Fan

    Every marketer knows that Facebook is a must for their advertising campaigns, and the Facebook Fan is one of the easiest ways to attract new consumers to your page with the click of a mouse, but how effective is it? What’s the ROI of a Facebook...
Social Media Marketing Generates Top Sales

Social Media Marketing Generates Top Sales

Marketer’s Benchmarks 2011, a Focus Research study, found that about 50% of B2C marketers say that social media marketing and online content were number one in lead generation and sales for the 2010 Fiscal year.  Social media marketing and online content was top...
A New Approach to SEO

A New Approach to SEO

  Believe it or not, Google, Bing, and Yahoo want your business or website to have good Search Engine Optimization, or SEO.  Better SEO for you means that their users are finding the best and most relevant information for their searches, so everybody is happy....
Social Media and Email Marketing

Social Media and Email Marketing

  Email marketing is touchy for a lot of companies because it can appear as our generations version of junk mail. Just as you used to sift through the mail over the garbage can tossing leaflets and impersonal looking envelopes into the basket, email marketing...
What is a Retweet on Twitter?

What is a Retweet on Twitter?

  A retweet or an RT on Twitter is one of the most important features that Twitter has to offer.  Retweets allow you to share great links, tweets, pictures, and more with the rest of the folks in your network.  However it is a bit difficult for newcomers to...