Tips on Turning Foursquare Check-ins into Profits
Every business big and small is hopping onto the Foursquare bandwagon, but some are noticing that it hasn’t really effected their bottom-line, so we want to show you some sure fire ways for turning Foursquare Check-Ins into sales.
Just because you are on Foursquare and own a hip business or restaurant, it doesn’t mean that its a fool-proof way to generate more money. Lets take a look at some tips courtesy of SearchEngineWatch for turning foursquare Check-Ins into sales.
Turning Foursquare Check-Ins Into Sales | Pick a Platform
As I’m sure that you already know, their are a ton of online resources for businesses out there to use like Yelp, Foursquare, Gowalla, or Facebook Places. The important thing that you need to do as a marketer or a business owner is check to see if your audience is using the site.
For example, if your audience isn’t even using Foursquare, you won’t be turning Check-Ins into sales, because there are hardly any Check-Ins in the first place. Thats not meant to be a wiseguy comment, but focus your attention on the resources that your customers actually use.
Turning Foursquare Check-Ins Into Sales | Stake Your Claim
If your customers are using location based apps then you are going to be included in their databases. This means that you need to stake claim of these pages by using a link from your website to gain admin rights. After you gain admin rights you can easily update the information to make sure that its correct, offer coupons, and other rewards. This makes turning your Foursquare Check-Ins into sales a cinch.
Oh yeah include your URL on these pages to up your search engine performance as these sites have a lot of traffic. Good for your ratings!!!
Turning Foursquare Check-Ins Into Sales | Start Small
Live within your means guys! If you’re a small business don’t give away anything that you can’t afford to, because chances are this is going to reach a lot of people, so keep the bottom-line in mind. Take a look at other businesses your size and genre to get an idea of what kind of offers that you’d like to put out there. We are talking about turning Foursquare Check-Ins into sales – not losses.
Here’s what SearchEngineWatch says:
“Small and medium-sized businesses can lose out with location-based and daily deal sites, because they don’t fully realize the impact these promotions have on things like staffing, materials, and overall profitability.”
Turning Foursquare Check-Ins Into Sales | Switch It Up
You don’t want to have the same offer out there on Foursquare for months and months, because your diehard customers will have already unlocked it and its just going to get old and boring.
If you’re a marketing guy you already know this, but switching it up is a good way to measure the value of your campaigns. So turning F0ursquare Check-Ins into sales means being fresh and innovative with your offers.
Turning Foursquare Check-Ins Into Sales | Take Part
Of course this depends on your business, but you’ll want to offer some good information for your customers even if it’s not directly driving them to your store. For example if you are a pet shop, offer some tips about where to find wildlife or zoos in your community by typing in the name of your business.
Believe it or not, this is a major factor in turning Foursquare Check-Ins into sales, because the customer feels that you truly care about them and your business.
Bottom line: Be creative, innovative, and know your customer base!