5 Twitter Tools for Social Media Impact
Those that are looking to harness the power of social media are going to need to understand some of the nuances and intricacies of these sites in order to maximize their time and energy. While most look to Facebook’s 800 million users as a place to carve out their own internet identity, Twitter is fast becoming another instrument that can lead to huge results for bloggers, business owners, advertisers, and marketers. In order to make the most of Twitter, users are going to need to understand some of the basics of their Tweets, what social media influence is, and how they can measure their overall influence to followers and potential followers.
They key to understanding social media influence is first acknowledging that it is often difficult to quantify influence and many of the tools used to test or observe social media influence are only in their earliest stages. This does not mean that the world does not have access to some amazing tools for these users though. Many analysts explain social media influence by comparing it to oxygen. Everyone understands that any amount of influence is around at all times, but it can be difficult to comprehend exactly how much is taking place or the affect that it is having.
In order to make the most of your Twitter usage and influence, it is important to keep a few concepts in mind. At all times, the information that is sent should be relevant, well-timed, and credible. Building influence is going to take time and energy, but losing it all can happen in the blink of an eye. Those that are looking to Twitter to broaden their audience should always remember to keep the interest of their followers in mind at all times.
Once the Twitter account is up and running, it is time to begin measuring success in order to tweak campaigns, continue on with what is working, and abandon any strategies that are not producing results. Here are a number of Twitter tools, programs and websites that can be uses to measure one’s success with their Twitter account:
Twitter Tools | TweetGrader
This is one of the more basic sites that allows users to compare themselves with thousands of competitors. Also known as TwitterGrader, TweetGrader also lets users quickly check their rankings for specific demographics and in defined geographical locations.
Twitter Tools | TweetLevel
This site is brought to users by Edelman and offers a very simplistic approach to ranking and following any Twitter account’s success and influence. Their homepage allows individuals to quickly track some of the highest-rated entities that are using Twitter, rate potential hashtags, and search for trends by topic names or industry.
Twitter Tools | Twitaholic
Twitaholic is another site that scans Twitter multiple times a day to produce comparisons between Twitter accounts. Users can then input their account name and be given access to Twitter Counter, a more advanced tool that allows in-depth comparisons with two other accounts.
Twitter Tools | Twitalyzer
Twitalyzer is a paid site that offers a wide variety of information to those that pay for their services. It compares a user’s account with 25 metrics. Then, this site displays all of this information an easily referenced outline. Some of the metrics include tags that have been applied to a profile and the users designated location.
Twitter Tools | TweetReach
TweetReach offers only basic information, but it is quite important when it comes to an individual’s overall social media influence. At its core, this company will research and report on how many unique users are going to be reached by any specific Tweet. This allows Twitter account managers to quickly refine their online campaigns to maximize their time.
With millions of registered users, Twitter can be a very powerful tool in the hands of those that use it correctly. The key to maintaining unparalleled social media influence is by providing quality information, remaining patient, and continuously tweaking and upgrading one’s online campaigns at all times.
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Ben Sawyer often writes about SEO and social media marketing, sharing his experiences and knowledge. Beside that, he is an Internet marketing consultant and content contributor for website Serije.