Updates on social media for small businesses
Social media for small businesses is an ever evolving, ever changing medium of communication. Its a prepubescent networking tool and we’ve made this baby the center of our social and business lives. But just like a baby we’ve got to keep a close eye on social media’s every move or we may lose it along the way. That’s why I want you to take a look at these social media news blurbs provided by Business Insider so you can use your social media small business marketing campaigns to their fullest potential.
Social Media for Small Businesses Updates
- Meet the new kid on the block. By all accounts, Google + is the search engine giant’s answer to arch-rival Facebook. But what will it mean to your business? Here we look at a review of Google Plus and how it works including all basic features. Is this a tool your small business could use/is using? Do you notice benefits over Facebook and other social media tools? Buzz Small Business Magazine
- Google + will soon have small biz profiles too. That’s right. There will soon be yet another community on which to expand your small to medium sized business’s digital foot print. For more on the details including release date and more interesting thoughts on using Google + for your business, check out the post above. Small Business Trends
- Verified accounts now get added feature. It may sound like a very small development, but if you are a business owner with a Twitter account who is trying to monitor a huge number of followers, it’s going to be HUGE. How many of your followers do you follow back now and how many would you ideally prefer to? Up until now there was a simple reason to follow everyone back. Now what? Sprout Social Insights
- BackType offers Twitter business data. Twitter has acquired the analytics company BackType in a move expected to help business users of the microblogging platform harvest more data about the impact their Twitter activity is having within their extended network. The analytics provided should help businesses further quantify the effect their activity on Twitter is having overall. Enterprise Apps Today
- Social media hits prime time. Social networking giant Facebook announced Wednesday it has reached 750 million users and while some worriers point to the fact that trend setters have moved on, the huge traffic the site still commands may be exactly what marketers are looking for. USA Today
- Skype chat now part of FB offering. Matching a similar feature in the new Google +, Facebook announced a video chat feature via Skype that will allow you to talk one-on-one with network connections. This and the Google offering will further expand the possibilities for face-to-face communications amongst small business owners and entrepreneurs. Which service are you likely to use? WSJ
- Social media stunts take Web presence to the next level. The idea of social media is to get fans and potential clients and customers to engage with your brand, but increasingly with so many people in the space just getting attention can be a huge challenge. Enter Amy Martin of Digital Royalty who knows how to create some buzz when it’s needed. The Rise to the Top
- So, how is your social media campaign going? It may be easier to figure out than you think. While success in social media can be notoriously hard to quantify, one good yardstick may be what could be called “influence.” A new generation of tools can help you measure this elusive quality in your social media efforts. What tools are you using to measure your social media efforts? Social Media Examiner
- How to do social media right. In this interview, we look at a brick and mortar business, specifically a restaurant, that has worked hard to create engagement through a social media campaign. If you want to learn something about the way in which social media marketing can be used to really take your business to the next level, look no further. Get Busy Media