Using Keywords in a Blog | The Right Way

Blogging and article marketing are two great ways to build links to your site and get noticed in Google’s search engine reports.  However, blogging or writing articles in the ‘wrong’ way can hurt you with Google as well.  Last month, Google updated its algorithm with the Panda update to punish websites using keywords in a blog solely for the purpose of improving its search rankings.  Google ultimately wants the web to be used for research, so reducing the credibility of keyword content farms like this is a goal of Googles.  Therefore, here are some important tips for using keywords in a blog:

Using Keywords in a Blog

I read some tips from www.PracticaleCommerce.com and wanted to share these tips with you:

1. One keyword per post. Decide on a list of keywords to use with your site, then choose one particular keyword for each post.
2. Use keyword early. Include the term in the title and early in the post, if possible. That is to say, use the keyword term early, rather than later.
3. Repeat keyword. Put the keyword in your opening sentence. Then, depending on the length of the post, use the term again in the body content.
4. Link the keyword to other content. When possible, hyperlink the term to relevant content. That could either be other posts within the site itself or on other sites.
5. Include in the URL. Put the keyword in the URL of your blog post. Blog platforms such as WordPress will use the blog post’s title in the URL, so that reinforces the need to get the keyword into the post title.
6. Include in H1 headers. Put your top few keywords into level 1 headers, known as H1 tags in HTML. Most blog platforms will automatically place the blog title inside an H1 tag. If that is not the case with your particular platform, it may be possible to edit the style sheet to correct the problem.
7. Use tags and categories. These are not only used for organizing content within a hierarchical — or taxonomic — structure, but are also keywords themselves. Or, at least they can be. When it comes to creating categories and tags, think keywords.
8. Don’t overdo it. If you have the keyword in the post URL, title and body copy a couple of times, that should be sufficient. Avoid keyword stuffing your posts, which could lead to SEO penalties from the search engines.  http://www.practicalecommerce.com/articles/2679-Writing-SEO-Friendly-Blog-Posts-8-Suggestions

Using Keywords in a Blog Conclusion

In summary, writing articles and blogs can be an effective way to drive traffic to your site, but remember when using keywords in a blog to ultimately provide valuable content rather than just repeat a keyword multiple times.