This Web 2.0 infographic looks at the different types of information available to digital marketers to promote themselves. It shows the importance of old world data points such as phone number and address in the new marketplace. Some websites and tools are best suited to be spread by and discovered on Social Sites and others are used as the data points underlying discovery by Search Engines. This infographic touches on the layers of data that a business should focus on providing or communicating in their online media.

The services in the outside of the graph support the functions of the inner data, to help improve the investment in marketing that the business has undertaken. Each outer layer should support the inner layer and by starting at the centre and working out, a business can start to build a coherent marketing and communication strategy around their content and prioritise their actions.

Designed by blumenthals.com and discovered by seogadget.co.uk