Facebook Pages New Feature
Content is king with the new Facebook Pages feature, “People Talking About.” I know we all thought Facebook was finished unleashing revolutionary new designs, features, and tools after the f8 conference, but I guess we all jumped the gun. If you’re into social media marketing, you’re job is being shifted closer and closer to publisher. Don’t fret, we’ll right here to walk you through the new Facebook Pages feature before it’s even released.
New Facebook Pages Feature: Game Changer
The new Facebook Pages feature hasn’t hit the platform yet, but its yet another reason why only having Facebook “Likes” isn’t going to cut it. I wouldn’t go as far to say that “Likes” are irrelevant, as a matter of fact David Baser, product manager for Pages Insights, stated that:
“Likes are an expression of identity,” “It’s a user saying that I have a relationship with this brand.”
http://mashable.com/2011/10/02/facebook-people-talking-about/
However, if you want social media presence you better be ready to hit the presses with uniquely interactive posts and content.
Here’s what Facebook revealed to Mashable about the new Facebook Pages feature:
People Talking About (that might not be the final name for the metric; at press time, Facebook wasn’t sure) will measure user-initiated activity related to a Page, including posting to a Page’s Wall, “liking,” commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, “liking” or sharing a deal or checking in at your Place.
The other metrics, which are designed for administrators of brand and media Pages, include “Likes,” “Friends of Fans” and “Weekly Total Reach.” While “Likes” is self-explanatory, Friends of Fans is the actual number of friends your fans have, and weekly total reach is designed to be an accurate assessment of how many total people have posted something about your Page, how many news organizations (within Facebook) have referenced it and how much viral distribution elements of your Page has gotten.
http://mashable.com/2011/10/02/facebook-people-talking-about/
New Facebook Pages Feature: Creating Better Content
It can’t be stressed enough that the new Facebook Pages feature, “People Talking About,” is going to make your page obsolete if you can’t create great content. There are a number of ways to improve your content’s quality and interactive potential. For example there are better times to post during the day, and using software like HootSuite can make it really simple to go ahead and schedule out your posts to go out during those high traffic times for the week or even the month all in a few easy steps.
If you feel stuck or clueless on how to adjust your strategy to adapt to the new Facebook Pages feature, don’t worry. Here at BlackBoxSocialMedia we’ve written quite a few helpful articles on improving your content, here are just a few for your reference:
New Facebook Pages Feature: More from Pages Insights
You’re probably wondering how the new Facebook Pages feature will go about measuring engagement, here’s the basics:
In addition to tracking the four metrics, Pages Insights will also offer a deeper dive into data around specific updates. Facebook will list your last 500 posts (the company began tracking them in July) and count the total number of engaged users, People Talking About it and virality. The latter measures the percentage of users who commented on the post.
http://mashable.com/2011/10/02/facebook-people-talking-about/
The old Hollywood saying, “any press is good press,” fits perfectly with the new Facebook Pages feature, because no matter whether the user’s engagement is positive or negative, it all counts the same.
Image Attribution: http://prajwalshinde.com/
Great feature by Facebook, however I’m not sure can the number of people talking about the page decrease?