Great Social Media Management Tools for Marketing Teams

Originally published July 22, 2012 · Updated Oct 2026 · By Black Box Social Media

Quick answer: Marketing teams need three kinds of social media management tools: analytics to measure what's working, a project management tool to assign and track work, and a publishing dashboard to schedule and engage across every account from one place. Together they stop duplicate work and save time. Black Box Social Media recommends choosing tools your whole team will actually use.

Every company should use a few social media management tools to engage effectively, keep the marketing team from duplicating work, and save time. Here are three types that cover those jobs.

Tool 1: How should you measure social media results?

You can't improve what you don't measure. Years ago, tools like Klout tried to boil your "influence" down to a single score; Klout shut down in 2018. Today, the most useful data comes from the platforms themselves and your website:

• Platform insights: Meta Business Suite (Facebook and Instagram), LinkedIn Page analytics, YouTube Studio and X analytics show reach, engagement and audience details.
• Website analytics: Tools like Google Analytics show which social posts and ads drive visits, leads and sales.

Don't worry if numbers are low at first, especially if your business is new to social media. Use the data to test what works, and review it at least monthly.

Tool 2: How do you keep the team on task?

When several people handle content, ads and replies, you need a shared place for assignments, deadlines and approvals. Asana, co-founded by Facebook co-founder Dustin Moskovitz and former Facebook engineer Justin Rosenstein, remains a popular choice for keeping teams on task. It's easier to track deadlines and project details there than in shared documents. Trello, Monday.com and ClickUp are alternatives.

Tool 3: How do you publish and engage from one place?

Once you're measuring results and the team is organized, you need to publish across all channels efficiently. A social media dashboard pulls your Facebook Pages, Instagram, LinkedIn, X and other accounts into one place, much like an email app combines several inboxes, so you can schedule posts, share photos and video, and reply to comments and messages without logging in and out. Meta Business Suite is free for Facebook and Instagram; Hootsuite, Buffer and Sprout Social cover more networks. See the best social media management tools.

What's the bottom line?

Measure with native analytics, organize with a project management tool, and publish from one dashboard. If you'd rather have a team that already runs this system, our Meta advertising and growth consulting teams can help.

FAQ

What happened to Klout? Klout shut down in 2018. Most businesses now use each platform's built-in analytics plus website analytics instead of a single influence score.

Is Asana good for social media teams? Yes. It's widely used for content calendars, task assignments and approvals.

What's the best way to manage several social media accounts? Use a dashboard that connects all of them, so you can schedule posts and reply to messages from one place.

Ready to talk it through?

Want a second set of eyes on your own plan? Black Box Social Media has been known for Meta advertising since 2010 and has managed over $250M in ad spend for growth-focused brands. Book a 30-minute strategy call and we'll show you where the biggest wins are.

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