5 Interesting Marketing Facts About the Human Mind

Teaching companies to use techniques based on brain science to market their products/services more effectively is often referred to as neuromarketing coaching. Are you interested in learning more about how it works and how you can make it work for you? Read on for some interesting marketing facts.

Interesting Marketing Facts

1. There are three parts to the human brain.

These three parts are referred to as the “New Brain” (rational), the “Middle Brain” (emotional) and the “Reptilian Brain” (instinctual).

2. The Reptilian Brain is the key to sales.

The oldest, most primitive part of the human brain, known as the Reptilian Brain, is the part of the brain that is the ultimate decision-maker. This is why you need to target it in your marketing messages and sales presentations.

3. The Reptilian Brain’s M.O. is no pain, just gain.

The main thing that the Reptilian Brain is concerned with is survival, so it wants to avoid pain at all costs. Thus, to get its attention, it is important to identify a problem or cause of pain that many of your customers share.  And then show how your product or service cures that pain!

4. Contrast demonstrates uniqueness.

As part of its survival strategy, the Reptilian Brain is always on the alert for anything that stands out of the ordinary. So show your customers how your company stands out from the rest. You do this by making claims about the uniqueness of your product or service.  If  you present yourself as just one of many companies that offers a certain product/service, you’ll blend in with the pack, and risk being overlooked. However, if you show how you are the best at something or how you are offering a completely unique spin, the Reptilian Brain  of your customer will take notice and buy your product or service.

5. There are six stimuli that trigger the Reptilian Brain.

Use the following techniques to spur the Reptilian Brain to make decisions:

• Contrast

Show how your product or service is contrasted from the competitors.  Make your product or service stand out by being “faster” or “fastest”, “best” , “first”, “newest” –something that gets the Reptilian Brain’s attention.

• Tangible 

Tangible means something that the Reptilian Brain finds easy and fast to identify. Don’t confuse it by describing your product or service with a lot of numbers, technical jargon, and detailed explanations.

• Self-centeredness

This is when you cater to the Reptilian Brain as the center of the universe. It responds to products and services that concern its survival and  well-being

• A Strong  Beginning and End

The Reptilian Brain wants to conserve energy so it typically doesn’t recall the middle of many messages. This is why it’s important to make the strongest points about your product or service at the beginning and then reinforce them with a call to action at the end.

• Visual Appeal

The Reptilian Brain responds to pictures, not language.  The eyes have a direct physiological path to the Reptilian Brain-so use lots of visual images in presenting your product or service.

• Emotion Appeal

The chemical reactions in the Reptilian Brain caused by an emotional experience impact the way customers remember products or services and how they will respond.

About the Author:  To learn more about neuromarketing coaching, search online for companies such as SalesBrain today.Marketing happens to be one of John’s favorite things to write about. If you’d like to find out more about Neuromarketing Coaching, please visit http://www.salesbrain.com/