What are the Advantages of Video Marketing?
Video marketing is the way to the future. With the technology of the Internet evolving day in and day out, the use of videos for promoting your brand can be effective. With video sharing sites such as You Tube emerging from time to time, video marketing does make sense. Here are some reasons why using videos is a good way of building up your brand.
According to Alexa, YouTube ranks number 3 as the most visited site after Google and Facebook. Aside from that, more than 3 billion videos are watched on a daily basis and 48 hours of video are uploaded in a minute, equivalent to 8 years of content. This is one of the reasons why video marketing is a powerful tool.
We all know the power of pictures in conveying a message. Before the dawn of social media networking, the television has been the most powerful medium of communication between vendors and sellers. TV commercials have made a huge difference in enticing customers to purchase a certain product. Today, however, the cost of television ads have become too expensive that small businesses and start-ups can no longer afford them.
According to a study conducted by the Kelsey Group, 59 percent of survey respondents watch online videos. Moreover, the spending on video marketing has also increased to around $700 million a year. YouTube is the most powerful medium for sharing, uploading, or commenting on videos since it was created in 2005. There was even a month wherein YouTube registered 2.4 billion pager views.
Advantages of Video Marketing | Video
Advantages of Video Marketing | Preferred media by users
Unlike content writing, a single video can be shared in as many as 100 sharing sites. If you were to submit text to Google, chances are you will be penalized for submitting duplicate content. Today, new video sharing sites have emerged such as Google Video or Blinkx. The latter alone can generate 18 million hours of video. Video marketing has a high conversion rate. It is worth noting that few people read online. They prefer tweeting or updating status messages in Facebook than read text. Likewise, videos can be optimized for SEO.
Video marketing also offers creative ways of promoting your products or brand name to potential customers. For example, you can come up with a short video talking about your product or service or you can invite a customer to do a testimonial about a particular item. Nowadays, there are many companies offering video marketing services.
So if you still have any qualms about using video marketing for your business promotions, these reasons may help convince you to integrate the use of online videos in your marketing strategy.
Advantages of Video Marketing | Infographic
